Scoreboard Ad Inventory

citi field scoreboard no ads

Looks like the prime ad inventory around the main scoreboard either hasn’t yet been sold, or hasn’t been set up. Maybe the Mets will be streaming Google text link ads in those spots.

Yeah I know … one post I’m complaining about ads, the next one I’m asking for more. Truth is, I don’t mind ads, as long as they’re not ugly. And I expect to see sponsorship in key areas such as the scoreboard. I’m pointing this emptiness out more for conversation than anything else.

Speaking of scoreboard sponsorship, isn’t it kind of crazy that IZOD thinks Mets fans are their target demographic? Hmm … looking at the high-priced ticket matrix, maybe they’re on to something.

Also odd, who the heck is Arpielle Equipment Company and how do they have enough dough to be up there above Budweiser? Obviously I’m in the wrong business … I wish my parents pushed me into the heavy equipment rental industry, instead of sending me off to college.

scoreboard-3.jpg

Arpielle construction ad on Citi Field scoreboard
Actually, Arpielle was contracted as part of the construction of Citi Field, so I’m guessing they gave the Wilpons a cut rate in return for prime signage in the new park. Shrewd move, though I wonder how much business they’ll derive from those ads. Hopefully, and for the Arpielle marketing director’s sake, the phone number there is specific to those ads and not listed anywhere else so they can track the signs’ effectiveness.

In the next post we go behind home plate — the best seats in the house.

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Joe Janish began MetsToday in 2005 to provide the unique perspective of a high-level player and coach -- he earned NCAA D-1 All-American honors as a catcher and coached several players who went on to play pro ball. As a result his posts often include mechanical evaluations, scout-like analysis, and opinions that go beyond the numbers. Follow Joe's baseball tips on Twitter at @onbaseball and at the On Baseball Google Plus page.
  1. Bob Linekin April 1, 2009 at 8:45 am
    FYI
    This company (Arpielle) began in Flushing Queens in 1989
    We are a local company attempting to create awareness of our brand
    Pepsi and Coke had the same opportunity that we did to take the spots
    We just wanted them a little more. Is it going to bring in more business? Yes, but that was not our benchmark.
    Will people know who Arpielle is and what we do? Absolutely.
    Who knew that we had the good fortune of being able to be on the CF Scoreboaard one day.
    Not me for sure
    Have a great day
    Bob Linekin
    President
  2. joe April 1, 2009 at 9:16 am
    Wow … you never know who’s going to show up at MetsToday …. Thanks for the info, Bob!

    Congrats on the huge ads … nice to see a local business making their mark in such a big way. Best of luck with everything.

    FYI there is some ad space available on this website. The cost, I’m sure, is a little less than what you’re paying at Citi Field — yet we get the same amount of eyeballs over the course of a year. Good bang for your buck.

    😉

  3. Kay Linekin Robertson April 2, 2009 at 12:11 pm
    “Also odd, who the heck is Arpielle Equipment Company and how do they have enough dough to be up there above Budweiser? Obviously I’m in the wrong business … I wish my parents pushed me into the heavy equipment rental industry, instead of sending me off to college.”

    By the way, Joe, the President of Arpielle has two degrees from college. Thanks for your congrats to him. Enjoyed the banter.

    His Mother

  4. joe April 2, 2009 at 12:45 pm
    Awesome, Kay, thanks for chiming in!

    You have somewhat restored my faith in the value of a college degree … though mine still isn’t helping me pay for tickets to Citi Field 🙂

    I find it fantastic that you don’t have to be Sony, Pepsi, GM, or some other huge corporation to wave your banner at Citi Field …. Arpielle is an inspiration to all of the would-be entrepreneurs out there.

  5. Joe April 20, 2009 at 12:13 pm
    Bob,

    Great Job with the ad, Looks great.. Congrats to you and your crew!! Its about time we get local advertising at these types of events since ofcourse the majority of the fans are from the area!! FYI.. I know Bob and have done business with him and he is a very smart business man.. I hate the typical “People in construction are uneducated” I as well went to college and started my business at the age of 20.. And yes I am also in construction!! Anyway good job Bob and Best of Luck!! Talk to you soon…

    Joe
    President
    PrimeTime Trucking and Transportation Inc.
    College Point NY