Scoreboard Ad Inventory
Looks like the prime ad inventory around the main scoreboard either hasn’t yet been sold, or hasn’t been set up. Maybe the Mets will be streaming Google text link ads in those spots.
Yeah I know … one post I’m complaining about ads, the next one I’m asking for more. Truth is, I don’t mind ads, as long as they’re not ugly. And I expect to see sponsorship in key areas such as the scoreboard. I’m pointing this emptiness out more for conversation than anything else.
Speaking of scoreboard sponsorship, isn’t it kind of crazy that IZOD thinks Mets fans are their target demographic? Hmm … looking at the high-priced ticket matrix, maybe they’re on to something.
Also odd, who the heck is Arpielle Equipment Company and how do they have enough dough to be up there above Budweiser? Obviously I’m in the wrong business … I wish my parents pushed me into the heavy equipment rental industry, instead of sending me off to college.
Actually, Arpielle was contracted as part of the construction of Citi Field, so I’m guessing they gave the Wilpons a cut rate in return for prime signage in the new park. Shrewd move, though I wonder how much business they’ll derive from those ads. Hopefully, and for the Arpielle marketing director’s sake, the phone number there is specific to those ads and not listed anywhere else so they can track the signs’ effectiveness.
In the next post we go behind home plate — the best seats in the house.